Our vision: Gender Equality

herCAREER has a vision that we want to realize together with you: gender equality in the workplace!

Women have fought for an incredible number of rights in the past decades. But even today, equal participation is still far from being everywhere. The latest forecast of the World Economic Forum goes even further: almost 100 years until professional equality between women and men is achieved – that’s how long it should take. To this we say quite clearly: this must happen sooner!

That is why we have created herCAREER – a career fair that takes into account all aspects of female career planning, including family aspects. As a modern and state-of-the-art platform, herCAREER meets the women where they are currently standing in their professional life – when starting or advancing a career or founding their own company – and supports and strengthens them in their professional environment. By breaking up hierarchical levels and offering the possibility of a direct exchange of experiences with role models, insiders, experts and personalities from business, science, culture, politics and media, the fair consciously stands out from existing formats. No matter whether you are a career starter, manager or founder – the exchange of experience and know-how always takes place at eye level and in a relaxed atmosphere.

The exhibition spectrum is also unique: The focus lies on attractive employers from a wide range of industries, interesting executive education offers, but also on topics relating to the compatibility of family and career as well as offers for founders and entrepreneurs, finance and pension provision and law. In addition, at the Future Talks, companies will present the innovations they are working on and how they are driving digitization and new work. Via the Innovation Lab format, they present their hubs, accelerators and incubators. herCAREER offers about 350 meet-ups and 60 lectures, discussions, book presentations and keynotes with over 450 role models, insiders and experts.

With the help of our digital exhibition matching service, we make it possible to navigate visitors to suitable offers from exhibiting companies. Based on a scientifically developed questionnaire technique and special algorithms, visitors receive personalized matches to exhibitors’ offers, lectures and meet-ups, but also for a targeted and professional exchange with stand personnel and speakers.

With these unique and broad possibilities we would like to help women to become more independent and to become aware of this opportunity. herCAREER serves as a discussion platform that makes special commitment to women and gender equality visible and at the same time helps women to become more visible through their commitment to each other. It is our declared goal to become the leading trade fair for female career planning in Europe in order to support women in their professional advancement.

We would be delighted if you are or become a part of it.

About founder Natascha Hoffner

Natascha Hoffner - Gründerin der herCAREER - Porträt. © Sunghee Seewald

Photo: © Sung-Hee Seewald

Natascha Hoffner is the managing director of messe.rocks GmbH, which she founded in 2015. With messe.rocks GmbH Natascha Hoffner organizes the annual career fair herCAREER. With more than 20 years of experience in the trade fair industry, Natascha Hoffner was already part of a start-up in the trade fair industry in 2000. She has played a decisive role in the establishment and expansion of numerous leading trade fairs at home and abroad. At peak times, together with the then founder, she was responsible for up to 20 trade fairs and congresses a year and around 100 employees. For more than five years, she served as Managing Director, most recently for two years at a subsidiary of Deutsche Messe AG. Natascha Hoffner is a mother of two and lives with her family in Munich. More information is available at www.messe.rocks