at herCAREER-Expo 2022
The Career Lounge
MeetUp K.23 | Halle 2 / hall 2
Thread / thematic series: Digital Marketing & Sales, Marketing & Advertising
Joblevel: Career entry, Professional, Leading position, Startup & Entrepreneurship
The art of building an unforgettable personal brand
It’s no secret that online presence is no longer avoidable if you truly want to build a strong personal brand. Whether you’re a student, entrepreneur or a seasoned executive, building a strong personal brand is essential to succeeding in the modern economy. A strong online presence can create demand, mobilize people, and drive actions—outcomes that are integral to winning in our fast-paced, mobile-first, and largely digital world in which peoples’ behaviors and expectations are always changing. In this session you will learn how to construct the core elements of your personal brand, build and maintain a strong online presence, & strategically promote yourself.
Details about the speaker Erica Burett
Vita: Erica Burett came to Germany 10 years ago to work as an Au Pair. A country she didn't know anybody and barely spoke the language. She financed her studies with cleaning jobs, and the first time she heard the word "Werkstudent" was from fellow students at the university. Without any connections, she worked her way up, bit by bit. Her first career breakthrough was at an investment bank, and today she works as a consultant at one of the world's largest consulting firms. Driven by the hardships she went through finding a job after university, she founded the first mentoring platform for international students and graduates in Germany, which has seen tremendous growth. Her posts on social media attract hundreds of thousands of views and her story has been featured in podcasts and newspapers such as Handelsblatt. She attributes her professional success to one thing: Authentically sharing her story on social media.