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 Andrea BurySuzana Holtgrave

Andrea Bury
CEO, ABURY Collection GmbH


16.09.2021 | 15:00 – 15:45 Uhr

MeetUp C.01 Tisch 3 | Halle 1 / hall 1

Thema/Themenreihe: Gesellschaft | Existenzgründung & Unternehmertum

Ethics are not a USP – How to start a social business
It seems like „Social Business“ has become a sort of Buzzword. It is „cool“ and „trendy“ to start a social start up. But what does it really mean? What is a Social Business and how do I create a business model around a social or ecological idea? Andrea Bury has started ABURY as a social business already 10 years ago and starts by explaining general ideas behind social business and the possible legal forms that are available. Further she is talking about the successes as well as the failures of her own social business and the learnings that she took from it. The goal is to motivate and support

Details zum/r Referent/in Andrea Bury
Vita: Andrea Bury studied economics and cultural management. She is storyteller, marketing expert and social entrepreneur.
In 1999 she was appointed as implementation manager of the „Laureus World Sports Awards“ („Oscar of sports) first in London, then in Monaco where the first „Laureus World Sports Awards“ was staged.

After the successful implementation she moved to Munich and founded the pr and event agency „Calliope – inspiring brand communication“ in 2001. She has since then developed marketing strategies e.g. for Deutsche Bank AG, Campari, O2 Germany, DEDON, Volkswagen and others.

In 2007 she and her then husband moved partly to Marrakech and opened a city palace they had previously restored with artisans, the AnaYela, a „Place of Inspiration“, that she is still running today. The hotel has won four World Hotel Awards. Living in Marrakesh inspired her to start ABURY – a social fashion business that brings together international designers and traditional crafts people. The designers live and work with artisans for two months and create a collection. „We believe that everybody has amazing skills, they just need an environment where they can blossom.“ Parts of the profits are given back through the ABURY Foundation and are invested in education projects in the communities. In 2011 she started TEDx Marrakesh who is held every year since then in Marrakesh.
In 2013 she was awarded with the Victress Award for Social Entrepreneurship and since 2015 she is part of the BMW Foundation Global Leaders network.