MeetUp E.18 Tisch 3 | Halle 4
Thema/Themenreihe: Wirtschaft, Arbeit & New Work | Wissenschaft, Technik, Digitalisierung & Technologie
Influencer Marketing – Hype or secret weapon in the marketing mix
Influencers play meanwhile a valuable part in brand communication and marketing. This applies even to „serious“ sectors such as the finance or health care. The personal and specific nature of any given influencer’s channels makes them ideal ambassadors in our global digital age. This Meet-Up leads through the influencer marketing jungle and deals with questions such as:
• Why should influencer marketing have a permanent place in the marketing mix?
• What does it take to develop the right strategy(tools, budget)?
• Why is a good relationship with an influencer key to the success of a collaboration?
Präsentiert von PANDA GmbH
Details zum/r Referent/in Jeanette Okwu
Vita: Jeanette is currently working as CMO for the digital wealth management platform Liqid. The ambitious technology expert has been successfully developing and delivering global digital brand strategies for 15 years. Among others as Global Functional Lead for Social and Digital at Spark44, the in-house agency of Jaguar Land Rover and as Strategic Social Media Advisor for the renowned PR agency PIABO, which serves clients like Google, Facebook, LinkedIn or Deutsche Telekom.