Karriere-MeetUp am AusstellerstandENG
MeetUp am Ausstellerstand | A.02 – Halle 1
Thema/Themenreihe: Persönlichkeits- & Kompetenzentwicklung | Wissenschaft, Technik, Digitalisierung & Technologie
Stories vs. Data – what shapes a good experience? Activating digital marketing by successfully fusing creativity and data analytics
In marketing, there is no business as usual. With empowered customers who are driven by liquid expectations, marketeers need to shape products, tools, applications, services and propositions to create a better experience. With the hands-on example of a global car maker, get an insight on how to fuse performance data and creative craftsmanship while successfully orchestrating multiple stakeholders through applying co-creation to ensure a concise narrative across the digital framework.
Präsentiert von Accenture
Details zum/r Referent/in Petra Seipp
Vita: Petra is a part of the marketing & content practice at Accenture Interactive with focus on digital marketing and customer journey design. She is involved in all aspects of digital transformation and marketing innovation, in other words, she helps her clients to get ready for a digitized future by advising them on how to adapt their organization and processes to stay successful over the next years. As a forward and creative thinker with a background in humanities and linguistics and previous experience as unit director in leading digital agencies, Petra sees the bigger picture and drives her work around innovation techniques including Design Thinking and Agile.