Dr. Susana Carolina Lattke
Head of Design, Illustrator & Marketing Expert, The Future Living
MeetUp F.01 Tisch 3 | Halle 2 / hall 2
Thema/Themenreihe: Wissenschaft, Technik, Digitalisierung & Technologie | Existenzgründung & Unternehmertum
When Green meets Lean – Product development in a Green tech start-up
#New Product Development; #Product Innovations; #Sustainability; #Design for the Environment; #Case Study. The vision of making a contribution to a future, worth living in; the ambition to develop a digital solution for companies worldwide, together with an international team. And then? How can product development work successful in a Green-Tech Start-up, when money and resources are limited? How are innovative solutions created that inspire customers and are scalable? ABG reports from the beginnings of the Start-up and shares experiences with lean approaches and agile products
Präsentiert von Verband Working Moms e.V.
Details zum/r Referent/in Dr. Susana Carolina Lattke
Vita: I am Susana Carolina Lattke, I studied illustration in Venezuela and then I did a master in Graphic Design in Spain, I have had the opportunity to work in a print shop where I learned more in detail to work with digital prints, plotters and inks, in addition to the correct handling of files for printing and paper. I have worked for private clients on a freelance basis and have taken on interesting brand development projects. Currently I am in charge of the corporate image and design of The Future Living. So far I have had the opportunity to redesign The Future Living brand, illustrate the cover for an article and design the article itself, as well as design the posts for LinkedIn and I have learned to work with new communication and information storage tools such as: Discord, Slack, Asana & Miro among others. On the other hand, together with my Marketing team at TFL we designed the marketing strategy, website redesign, LinkedIn posts such as videos and images (as well as the own design) and we had fun while creating. I can personally say that my team is dynamic, open to change and very creative, so new ideas are never lacking.