Born in Brazil, she has worked for various lifestyle, fashion and women’s magazines for 18 years, including BUNTE, myself and COSMOPOLITAN. She was editor-in-chief there for four and a half years before taking over this position at the business platform sheconomy at the beginning of 2025.

Most recently, she successfully relaunched the media brand and positioned it on the German market – as an uncomfortable, relevant voice for female engagement topics in the areas of business, finance, innovation and the world of work. Lara Gonschorowski is also an experienced panellist and moderator and greatly appreciates the direct exchange with the audience – like this year at herCAREER: ‘I’m really looking forward to moderating my first panel at herCAREER – and I hope to have an inspiring exchange with the panellists, but above all with the audience,’ says the journalist.

She continues: ‘With sheconomy, we have made it our goal to reach the target group in all areas of life: mobile via the online offerings, analogue on the couch at home and live at events. This is the only way we can place our messages sustainably and make a difference.’ Lara Gonschorowski is married, has a three-year-old daughter and lives in Munich.