Beatrace Oola is the Managing Director of APYA Productions, a creative and consulting company specialising in fashion and committed to solidarity-based business in the fashion industry. She is also the founder of the international network and platform Fashion Africa Now, which sees itself as a bridge builder between creatives, institutions and companies in Europe and African countries. The network and the platform of the same name break down stereotypes, make marginalised perspectives visible and create access to new markets.

She holds workshops and lectures, writes concepts or advises and speaks on topics such as equal opportunities, the circular economy, new perspectives and representation in the fashion, cultural and creative industries. She has already contributed her expertise to renowned institutions such as AMD, SEZ, UNESCO, Kunsthalle Bremen and Berlin Fashion Week or corporates such as Zalando and Mastercard.

Beatrace Oola is also an interdisciplinary curator, a guest lecturer at the UDK in Berlin and the HfK in Bremen, a future thinker and an advocate for African fashion. She is one of the global pioneers of the contemporary African fashion movement. In Germany, she has produced fashion shows, curated exhibitions at the Kunstgewerbemuseum Berlin, the ONU shoe under the motto ‘Together’ by Wildling, initiated pop-up formats at the Designzentrum Hamburg, moderated talks and organised networking events in African countries.

Previously, she worked as a fashion stylist and creative producer and produced campaigns for renowned brands such as Montblanc, About You, SMART, Fila, Dior, Arte etc. As a young editor at Studio Hamburg, she also told exciting stories.