Irene Bader

Irene Bader is the first foreign woman to become a board member at DMG MORI, a globally leading manufacturer of machine tools headquartered in Japan. She is responsible for the areas of Global Corporate Communication and is the Chief Marketing Officer. She has been with the company since 2005 and has held various leadership positions. Under her leadership, the global marketing structure was established and integrated throughout the corporation. DMG MORI is present in 43 countries worldwide, with 16 production facilities and 113 sales and service locations. In the “Global One Company,” more than 12,000 employees work together to be a total solution provider for customers.

Irene Bader brings extensive experience to DMG MORI. After setting up marketing organizations in Asia, Europe, and the USA, she established a global marketing structure within the corporation. As part of this, she created the corporate identity and significantly shaped DMG MORI’s global brand presence. Based in Munich and Tokyo, she is responsible for the strategic development and implementation of worldwide product communication as well as global external and internal communication. In recent years, she has consistently promoted the digital transformation of communication activities. With her teams, she develops new concepts for communication in the manufacturing industry that focus on people while considering cultural peculiarities.

As CEO of DMG MORI Sports Marketing SAS, she also manages the company’s global sports marketing activities. In addition, since 2016, she has represented the main shareholder DMG MORI COMPANY LIMITED on the supervisory board of the subsidiary DMG MORI AG.

The native Austrian holds a Master of Business Administration and is currently pursuing a Doctor of Business Administration (DBA) at Sheffield Hallam University, UK.